Presentations

Presentations that Members of ella Forums have found useful.

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Name: Steve Barton
Topic: Why Word of Mouth Marketing is more important than ever before.

Description: Covers the theory and practice of communications programmes designed to generate conversation – – an increasingly important objective as people turn to friends and colleagues 5 times more often than advertising.

Content: Ella presentation London Group (1) 16 jan 2013

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Name: Steve Barton
Topic: What you need to focus on in marketing today (presentation & workshop)

Description: Presentation from the All Meetings session of ella Forums on May 7th, 2014. Covers how communications are changing to work with consumer behaviour rather than the rational communication bombardment of the last 30 years. Highlights the big three things to focus on in 2014/2015: brand, conversations and content.

Content: Ella presentation All Groups Special meeting 7 May 2014